Logo + Brand Design
Worth It Halloween
Scotia Bella partnered with Worth It Candy to create seasonal branding for their Halloween giveaway campaign, transforming their existing logo into spooky-themed merchandise that maintained brand recognition while capturing the spirit of the season.
Year :
2022
Industry :
Food & Beverage
Client :
Worth It
Problem :
Worth It Candy needed seasonal marketing materials for their "Spooky Season of Giveaway" campaign but lacked Halloween-themed branding. Their existing logo didn't capture the festive, spooky atmosphere they wanted to create for their seasonal promotion. They needed merchandise that would:
Maintain their brand identity while embracing Halloween themes
Work effectively on promotional t-shirts
Create excitement around their seasonal giveaway
Appeal to their target audience during Halloween season
Solution :
Scotia Bella created a comprehensive seasonal rebranding solution that transformed Worth It Candy's logo into a Halloween-themed version while preserving brand recognition. The solution included:
Spooky Logo Redesign: Developed Halloween-themed variations of the Worth It Candy logo that maintained core brand elements while incorporating seasonal imagery
Strategic T-Shirt Design: Created two complementary designs - a subtle front placement and bold back design for maximum visual impact
Scalable Approach: Designed logos that worked at multiple sizes for various applications
Print-Ready Execution: Delivered all files optimized for merchandise production
Challenge :
The primary challenge was balancing brand consistency with seasonal creativity under an extremely tight timeline. Worth It Candy needed their Halloween materials to be instantly recognizable as their brand while being different enough to feel special and seasonal—all completed within just 5 days.
Key challenges included:
Brand Recognition vs. Seasonal Fun: Ensuring the Halloween version still looked like Worth It Candy
Merchandise Optimization: Creating designs that would work well on fabric and remain legible
Dual Design Strategy: Developing front and back designs that complemented each other without being overwhelming
Rush Timeline: Delivering high-quality creative work with only 5 days from concept to final files
Limited Revision Cycles: Streamlining the approval process to meet the aggressive deadline while maintaining quality standards
Summary :
The successful execution resulted in eye-catching promotional merchandise that helped Worth It Candy stand out during their Halloween giveaway season while maintaining strong brand identity and professional quality that reflected their commitment to their customers.
More Projects
Logo + Brand Design
Worth It Halloween
Scotia Bella partnered with Worth It Candy to create seasonal branding for their Halloween giveaway campaign, transforming their existing logo into spooky-themed merchandise that maintained brand recognition while capturing the spirit of the season.
Year :
2022
Industry :
Food & Beverage
Client :
Worth It
Problem :
Worth It Candy needed seasonal marketing materials for their "Spooky Season of Giveaway" campaign but lacked Halloween-themed branding. Their existing logo didn't capture the festive, spooky atmosphere they wanted to create for their seasonal promotion. They needed merchandise that would:
Maintain their brand identity while embracing Halloween themes
Work effectively on promotional t-shirts
Create excitement around their seasonal giveaway
Appeal to their target audience during Halloween season
Solution :
Scotia Bella created a comprehensive seasonal rebranding solution that transformed Worth It Candy's logo into a Halloween-themed version while preserving brand recognition. The solution included:
Spooky Logo Redesign: Developed Halloween-themed variations of the Worth It Candy logo that maintained core brand elements while incorporating seasonal imagery
Strategic T-Shirt Design: Created two complementary designs - a subtle front placement and bold back design for maximum visual impact
Scalable Approach: Designed logos that worked at multiple sizes for various applications
Print-Ready Execution: Delivered all files optimized for merchandise production
Challenge :
The primary challenge was balancing brand consistency with seasonal creativity under an extremely tight timeline. Worth It Candy needed their Halloween materials to be instantly recognizable as their brand while being different enough to feel special and seasonal—all completed within just 5 days.
Key challenges included:
Brand Recognition vs. Seasonal Fun: Ensuring the Halloween version still looked like Worth It Candy
Merchandise Optimization: Creating designs that would work well on fabric and remain legible
Dual Design Strategy: Developing front and back designs that complemented each other without being overwhelming
Rush Timeline: Delivering high-quality creative work with only 5 days from concept to final files
Limited Revision Cycles: Streamlining the approval process to meet the aggressive deadline while maintaining quality standards
Summary :
The successful execution resulted in eye-catching promotional merchandise that helped Worth It Candy stand out during their Halloween giveaway season while maintaining strong brand identity and professional quality that reflected their commitment to their customers.
More Projects
Logo + Brand Design
Worth It Halloween
Scotia Bella partnered with Worth It Candy to create seasonal branding for their Halloween giveaway campaign, transforming their existing logo into spooky-themed merchandise that maintained brand recognition while capturing the spirit of the season.
Year :
2022
Industry :
Food & Beverage
Client :
Worth It
Problem :
Worth It Candy needed seasonal marketing materials for their "Spooky Season of Giveaway" campaign but lacked Halloween-themed branding. Their existing logo didn't capture the festive, spooky atmosphere they wanted to create for their seasonal promotion. They needed merchandise that would:
Maintain their brand identity while embracing Halloween themes
Work effectively on promotional t-shirts
Create excitement around their seasonal giveaway
Appeal to their target audience during Halloween season
Solution :
Scotia Bella created a comprehensive seasonal rebranding solution that transformed Worth It Candy's logo into a Halloween-themed version while preserving brand recognition. The solution included:
Spooky Logo Redesign: Developed Halloween-themed variations of the Worth It Candy logo that maintained core brand elements while incorporating seasonal imagery
Strategic T-Shirt Design: Created two complementary designs - a subtle front placement and bold back design for maximum visual impact
Scalable Approach: Designed logos that worked at multiple sizes for various applications
Print-Ready Execution: Delivered all files optimized for merchandise production
Challenge :
The primary challenge was balancing brand consistency with seasonal creativity under an extremely tight timeline. Worth It Candy needed their Halloween materials to be instantly recognizable as their brand while being different enough to feel special and seasonal—all completed within just 5 days.
Key challenges included:
Brand Recognition vs. Seasonal Fun: Ensuring the Halloween version still looked like Worth It Candy
Merchandise Optimization: Creating designs that would work well on fabric and remain legible
Dual Design Strategy: Developing front and back designs that complemented each other without being overwhelming
Rush Timeline: Delivering high-quality creative work with only 5 days from concept to final files
Limited Revision Cycles: Streamlining the approval process to meet the aggressive deadline while maintaining quality standards
Summary :
The successful execution resulted in eye-catching promotional merchandise that helped Worth It Candy stand out during their Halloween giveaway season while maintaining strong brand identity and professional quality that reflected their commitment to their customers.