Graphic Design
CSB+SJU
As the designer for the College of Saint Benedict and Saint John's University, I developed comprehensive marketing collateral that maintained brand consistency and elevated the institutions' visual presence across print and digital platforms.
Year :
Fall 2024 - Present
Industry :
Higher Education
Client :
CSB+SJU Admissions
SCOPE OF WORK :
This long-term partnership encompassed a wide range of marketing materials designed to support admissions, student life, and institutional communications:
PRINT COLLATERAL:
Admissions Materials: Brochures, prospectus booklets, information packets
Direct Mail Campaigns: Targeted mailings for prospective students and families
Event Materials: Programs, signage, banners for campus events
Swag Design: T-shirts, welcome packages, branded merchandise
Business Materials: Business cards, letterhead, departmental collateral
Campus Signage: Wayfinding, event posters, bulletin materials
DIGITAL COLLATERAL :
Social Media Graphics: Event promotion, deadline reminders, institutional messaging
Digital Advertisements: Online campaign materials aligned with print initiatives
Web Graphics: Supporting visuals for website and digital platforms
Email Campaign Materials: Templates and graphics for digital communications
STRATEGIC APPROACH :
Working within the established brand guidelines, my design strategy focused on:
Brand Consistency: Ensuring all materials reinforced the schools' identity and values
Admissions Support: Creating compelling materials that attracted prospective students
Event Enhancement: Developing cohesive visual experiences for campus activities
Multi-Channel Coordination: Aligning print and digital materials for unified campaigns
Heritage Integration: Respecting and showcasing the institutions' rich history and values Key Challenges & Solutions
Challenge: Dual Institution Identity Representing both College of Saint Benedict and Saint John's University required balancing two related but distinct institutional identities. Solution: Developed design approaches that honored both institutions while creating cohesive materials that reflected their partnership and shared values.
Challenge: Print Production Excellence High-volume print production for admissions and events demanded technical precision and quality control. Solution: Established streamlined workflows for print specifications, color management, and vendor coordination to ensure consistent, professional output.
Challenge: Diverse Stakeholder Needs Different departments had varying design needs while maintaining overall brand consistency.
Solution: Created flexible design systems and templates that allowed for departmental customization within brand guidelines. Measurable Impact
Brand Consistency Achievement Maintained visual cohesion across 100+ different collateral pieces Successfully supported institutional identity through transition period Created unified visual experience across print and digital touchpoints
Admissions Support Contributed to positive engagement rates for recruitment materials Enhanced professional appearance of admissions presentations Supported enrollment goals through compelling visual communications
Operational Efficiency Established design systems that streamlined production workflows Created reusable templates that maintained brand standards Built relationships with vendors for consistent print quality Project Legacy This extensive body of work represents my comprehensive experience in higher education marketing design, demonstrating my ability to create cohesive visual communications that serve complex institutional needs. The marketing materials I created during this period: Maintained institutional credibility and visual consistency Supported critical admissions and student life functions Demonstrated the power of strategic design in higher education communications Showcased my ability to manage high-volume, multi-stakeholder design projects This role provided invaluable experience in institutional design, print production management, and brand stewardship, skills that now benefit my freelance clients who need reliable, professional design solutions.
More Projects
Graphic Design
CSB+SJU
As the designer for the College of Saint Benedict and Saint John's University, I developed comprehensive marketing collateral that maintained brand consistency and elevated the institutions' visual presence across print and digital platforms.
Year :
Fall 2024 - Present
Industry :
Higher Education
Client :
CSB+SJU Admissions
SCOPE OF WORK :
This long-term partnership encompassed a wide range of marketing materials designed to support admissions, student life, and institutional communications:
PRINT COLLATERAL:
Admissions Materials: Brochures, prospectus booklets, information packets
Direct Mail Campaigns: Targeted mailings for prospective students and families
Event Materials: Programs, signage, banners for campus events
Swag Design: T-shirts, welcome packages, branded merchandise
Business Materials: Business cards, letterhead, departmental collateral
Campus Signage: Wayfinding, event posters, bulletin materials
DIGITAL COLLATERAL :
Social Media Graphics: Event promotion, deadline reminders, institutional messaging
Digital Advertisements: Online campaign materials aligned with print initiatives
Web Graphics: Supporting visuals for website and digital platforms
Email Campaign Materials: Templates and graphics for digital communications
STRATEGIC APPROACH :
Working within the established brand guidelines, my design strategy focused on:
Brand Consistency: Ensuring all materials reinforced the schools' identity and values
Admissions Support: Creating compelling materials that attracted prospective students
Event Enhancement: Developing cohesive visual experiences for campus activities
Multi-Channel Coordination: Aligning print and digital materials for unified campaigns
Heritage Integration: Respecting and showcasing the institutions' rich history and values Key Challenges & Solutions
Challenge: Dual Institution Identity Representing both College of Saint Benedict and Saint John's University required balancing two related but distinct institutional identities. Solution: Developed design approaches that honored both institutions while creating cohesive materials that reflected their partnership and shared values.
Challenge: Print Production Excellence High-volume print production for admissions and events demanded technical precision and quality control. Solution: Established streamlined workflows for print specifications, color management, and vendor coordination to ensure consistent, professional output.
Challenge: Diverse Stakeholder Needs Different departments had varying design needs while maintaining overall brand consistency.
Solution: Created flexible design systems and templates that allowed for departmental customization within brand guidelines. Measurable Impact
Brand Consistency Achievement Maintained visual cohesion across 100+ different collateral pieces Successfully supported institutional identity through transition period Created unified visual experience across print and digital touchpoints
Admissions Support Contributed to positive engagement rates for recruitment materials Enhanced professional appearance of admissions presentations Supported enrollment goals through compelling visual communications
Operational Efficiency Established design systems that streamlined production workflows Created reusable templates that maintained brand standards Built relationships with vendors for consistent print quality Project Legacy This extensive body of work represents my comprehensive experience in higher education marketing design, demonstrating my ability to create cohesive visual communications that serve complex institutional needs. The marketing materials I created during this period: Maintained institutional credibility and visual consistency Supported critical admissions and student life functions Demonstrated the power of strategic design in higher education communications Showcased my ability to manage high-volume, multi-stakeholder design projects This role provided invaluable experience in institutional design, print production management, and brand stewardship, skills that now benefit my freelance clients who need reliable, professional design solutions.
More Projects
Graphic Design
CSB+SJU
As the designer for the College of Saint Benedict and Saint John's University, I developed comprehensive marketing collateral that maintained brand consistency and elevated the institutions' visual presence across print and digital platforms.
Year :
Fall 2024 - Present
Industry :
Higher Education
Client :
CSB+SJU Admissions
SCOPE OF WORK :
This long-term partnership encompassed a wide range of marketing materials designed to support admissions, student life, and institutional communications:
PRINT COLLATERAL:
Admissions Materials: Brochures, prospectus booklets, information packets
Direct Mail Campaigns: Targeted mailings for prospective students and families
Event Materials: Programs, signage, banners for campus events
Swag Design: T-shirts, welcome packages, branded merchandise
Business Materials: Business cards, letterhead, departmental collateral
Campus Signage: Wayfinding, event posters, bulletin materials
DIGITAL COLLATERAL :
Social Media Graphics: Event promotion, deadline reminders, institutional messaging
Digital Advertisements: Online campaign materials aligned with print initiatives
Web Graphics: Supporting visuals for website and digital platforms
Email Campaign Materials: Templates and graphics for digital communications
STRATEGIC APPROACH :
Working within the established brand guidelines, my design strategy focused on:
Brand Consistency: Ensuring all materials reinforced the schools' identity and values
Admissions Support: Creating compelling materials that attracted prospective students
Event Enhancement: Developing cohesive visual experiences for campus activities
Multi-Channel Coordination: Aligning print and digital materials for unified campaigns
Heritage Integration: Respecting and showcasing the institutions' rich history and values Key Challenges & Solutions
Challenge: Dual Institution Identity Representing both College of Saint Benedict and Saint John's University required balancing two related but distinct institutional identities. Solution: Developed design approaches that honored both institutions while creating cohesive materials that reflected their partnership and shared values.
Challenge: Print Production Excellence High-volume print production for admissions and events demanded technical precision and quality control. Solution: Established streamlined workflows for print specifications, color management, and vendor coordination to ensure consistent, professional output.
Challenge: Diverse Stakeholder Needs Different departments had varying design needs while maintaining overall brand consistency.
Solution: Created flexible design systems and templates that allowed for departmental customization within brand guidelines. Measurable Impact
Brand Consistency Achievement Maintained visual cohesion across 100+ different collateral pieces Successfully supported institutional identity through transition period Created unified visual experience across print and digital touchpoints
Admissions Support Contributed to positive engagement rates for recruitment materials Enhanced professional appearance of admissions presentations Supported enrollment goals through compelling visual communications
Operational Efficiency Established design systems that streamlined production workflows Created reusable templates that maintained brand standards Built relationships with vendors for consistent print quality Project Legacy This extensive body of work represents my comprehensive experience in higher education marketing design, demonstrating my ability to create cohesive visual communications that serve complex institutional needs. The marketing materials I created during this period: Maintained institutional credibility and visual consistency Supported critical admissions and student life functions Demonstrated the power of strategic design in higher education communications Showcased my ability to manage high-volume, multi-stakeholder design projects This role provided invaluable experience in institutional design, print production management, and brand stewardship, skills that now benefit my freelance clients who need reliable, professional design solutions.