Logo + Brand Design
LIT
LIT is a vibrant business that creates custom LED lights designed to energize and inspire. Each piece combines creativity with low-energy technology, bringing color, movement, and motivation into everyday spaces. The rebrand repositioned LIT to better attract its ideal audience—bold, maximalist customers who see light as self-expression.
Year :
2022
Industry :
Lighting
Client :
LIT
PROBLEM :
Before the rebrand, LIT’s visual identity didn’t reflect the company’s energy or creativity. The brand looked generic and failed to stand out in a competitive market full of tech-focused lighting companies. They needed a design system that could balance fun and sophistication—capturing the playful spirit of their RGB color transitions while conveying quality and innovation.
Solution :
The rebrand centered on translating light, motion, and personality into a cohesive identity system.
Visual Identity: A custom logotype paired with a dynamic RGB-inspired palette and gradient effects to evoke luminosity and vibrancy.
Typography: Bold, modern fonts with high contrast and geometric structure, reflecting precision and creativity.
Voice & Tone: Playful, confident, and unapologetically expressive—matching the lifestyle of their target audience.
Applications: Social templates, packaging, and promotional visuals showcasing the product’s color transitions and brightness.
Deliverables
Brand identity system (logo, color palette, typography, brand guide)
Social media assets and templates
Packaging and promotional mockups
Digital launch graphics and ad concepts
Summary :
The new LIT identity transformed the brand from an overlooked lighting company into a bold creative force. With its energetic visuals and playful tone, the rebrand celebrates color, movement, and joy—helping LIT connect with design-driven audiences who see light as an art form.
More Projects
Logo + Brand Design
LIT
LIT is a vibrant business that creates custom LED lights designed to energize and inspire. Each piece combines creativity with low-energy technology, bringing color, movement, and motivation into everyday spaces. The rebrand repositioned LIT to better attract its ideal audience—bold, maximalist customers who see light as self-expression.
Year :
2022
Industry :
Lighting
Client :
LIT
PROBLEM :
Before the rebrand, LIT’s visual identity didn’t reflect the company’s energy or creativity. The brand looked generic and failed to stand out in a competitive market full of tech-focused lighting companies. They needed a design system that could balance fun and sophistication—capturing the playful spirit of their RGB color transitions while conveying quality and innovation.
Solution :
The rebrand centered on translating light, motion, and personality into a cohesive identity system.
Visual Identity: A custom logotype paired with a dynamic RGB-inspired palette and gradient effects to evoke luminosity and vibrancy.
Typography: Bold, modern fonts with high contrast and geometric structure, reflecting precision and creativity.
Voice & Tone: Playful, confident, and unapologetically expressive—matching the lifestyle of their target audience.
Applications: Social templates, packaging, and promotional visuals showcasing the product’s color transitions and brightness.
Deliverables
Brand identity system (logo, color palette, typography, brand guide)
Social media assets and templates
Packaging and promotional mockups
Digital launch graphics and ad concepts
Summary :
The new LIT identity transformed the brand from an overlooked lighting company into a bold creative force. With its energetic visuals and playful tone, the rebrand celebrates color, movement, and joy—helping LIT connect with design-driven audiences who see light as an art form.
More Projects
Logo + Brand Design
LIT
LIT is a vibrant business that creates custom LED lights designed to energize and inspire. Each piece combines creativity with low-energy technology, bringing color, movement, and motivation into everyday spaces. The rebrand repositioned LIT to better attract its ideal audience—bold, maximalist customers who see light as self-expression.
Year :
2022
Industry :
Lighting
Client :
LIT
PROBLEM :
Before the rebrand, LIT’s visual identity didn’t reflect the company’s energy or creativity. The brand looked generic and failed to stand out in a competitive market full of tech-focused lighting companies. They needed a design system that could balance fun and sophistication—capturing the playful spirit of their RGB color transitions while conveying quality and innovation.
Solution :
The rebrand centered on translating light, motion, and personality into a cohesive identity system.
Visual Identity: A custom logotype paired with a dynamic RGB-inspired palette and gradient effects to evoke luminosity and vibrancy.
Typography: Bold, modern fonts with high contrast and geometric structure, reflecting precision and creativity.
Voice & Tone: Playful, confident, and unapologetically expressive—matching the lifestyle of their target audience.
Applications: Social templates, packaging, and promotional visuals showcasing the product’s color transitions and brightness.
Deliverables
Brand identity system (logo, color palette, typography, brand guide)
Social media assets and templates
Packaging and promotional mockups
Digital launch graphics and ad concepts
Summary :
The new LIT identity transformed the brand from an overlooked lighting company into a bold creative force. With its energetic visuals and playful tone, the rebrand celebrates color, movement, and joy—helping LIT connect with design-driven audiences who see light as an art form.