Building a visual identity for a brand-new campus tradition, from concept to collateral.

As the lead designer for Saint John’s University Athletics, I oversee the design and production of all game day materials, including programs, season posters, and pocket schedules for every sport. Johnnie Athletics—especially Johnnie Football—holds a legendary place in central Minnesota sports culture, and my role helps uphold that tradition through cohesive, high-quality design.

Launching and operationalizing a new institutional identity

A full season of gameday print collateral for SJU Athletics, spanning seven sports and every format from game programs to media credentials. Designed, produced, and delivered in-house, managing content, vendors, and a season's worth of deadlines from first draft to final print.

LIT is a vibrant business that creates custom LED lights designed to energize and inspire. Each piece combines creativity with low-energy technology, bringing color, movement, and motivation into everyday spaces. The rebrand repositioned LIT to better attract its ideal audience—bold, maximalist customers who see light as self-expression.

Scotia Bella partnered with Worth It Candy to create seasonal branding for their Halloween giveaway campaign, transforming their existing logo into spooky-themed merchandise that maintained brand recognition while capturing the spirit of the season.