Working within the established brand guidelines, my design strategy focused on:

• Brand Consistency: Ensuring all materials reinforced the schools' identity and values

• Admissions Support: Creating compelling materials that attracted prospective students

• Event Enhancement: Developing cohesive visual experiences for campus activities

• Multi-Channel Coordination: Aligning print and digital materials for unified campaigns

• Heritage Integration: Respecting and showcasing the institutions' rich history and values
  
  
  

  
  

  Key Challenges & Solutions

  Challenge: Dual Institution Identity

  Representing both College of Saint Benedict and Saint John's University required balancing two related but distinct institutional identities.

  Solution: Developed design approaches that honored both institutions while creating cohesive materials that reflected their partnership and shared values.

  Challenge: Print Production Excellence

  High-volume print production for admissions and events demanded technical precision and quality control.

  Solution: Established streamlined workflows for print specifications, color management, and vendor coordination to ensure consistent, professional output.

  Challenge: Diverse Stakeholder Needs

  Different departments had varying design needs while maintaining overall brand consistency.

  Solution: Created flexible design systems and templates that allowed for departmental customization within brand guidelines.

  Measurable Impact

  Brand Consistency Achievement

  • Maintained visual cohesion across 100+ different collateral pieces

  • Successfully supported institutional identity throughout my tenure

  • Created unified visual experience across print and digital touchpoints

  Admissions Support

  • Contributed to positive engagement rates for recruitment materials

  • Enhanced professional appearance of admissions presentations

  • Supported enrollment goals through compelling visual communications

  Operational Efficiency

  • Established design systems that streamlined production workflows

  • Created reusable templates that maintained brand standards

  • Built relationships with vendors for consistent print quality

  Professional Development

  This extensive body of work represents my comprehensive experience in higher education marketing design, demonstrating my ability to create cohesive visual communications that serve complex institutional needs. The marketing materials I created during this period:

  • Maintained institutional credibility and visual consistency

  • Supported critical admissions and student life functions

  • Demonstrated the power of strategic design in higher education communications

  • Showcased my ability to manage high-volume, multi-stakeholder design projects

  This role provided invaluable experience in institutional design, print production management, and brand stewardship—skills that now benefit my freelance clients who need reliable, professional design solutions with the polish and strategic thinking that comes from working within a major educational institution.