Logo + Brand Design
Next Brave Step
Scotia Bella partnered with an entrepreneur launching The Next Brave Step Podcast to create a complete brand identity from scratch for her new venture, helping establish instant credibility and attract thousands of listeners seeking actionable business and marketing guidance.
Year :
2022
Industry :
Podcast / Business Education
Client :
The Next Brave Step Podcast
Problem :
An entrepreneur launching her first podcast needed a complete brand identity that would:
Establish instant credibility in the competitive business podcast space
Reflect the podcast's mission of empowering entrepreneurs to "redefine success and chase bolder dreams"
Appeal to ambitious entrepreneurs and business owners seeking actionable advice
Work across multiple platforms (podcast platforms, social media, website, marketing materials)
Convey expertise and trustworthiness to attract high-quality guests and sponsors
Create a professional foundation for a brand-new venture
Starting from zero, she had no existing brand assets or visual identity—just a vision for helping entrepreneurs take bold action in their businesses.
Solution :
Scotia Bella developed a complete brand identity system that captured the podcast's empowering mission while establishing professional credibility:
Strategic Brand Identity: Created a visual identity that balanced boldness with professionalism, reflecting the "brave step" concept
Podcast-Optimized Logo: Designed scalable logo variations that remained legible at small sizes across all podcast platforms
Comprehensive Brand System: Developed color palette, typography, and visual elements that worked cohesively across all touchpoints
Marketing Collateral: Created templates and materials for social media, website headers, and promotional use
Platform-Specific Artwork: Optimized designs for various podcast platforms, ensuring consistent brand presence
Challenge :
The primary challenge was creating a brand from scratch that would immediately establish credibility and resonate with ambitious entrepreneurs—all based on an initial Instagram connection for a completely new venture.
Key challenges included:
Building from Zero: Creating a complete brand identity with no existing assets or established brand history
Instagram Discovery to Professional Partnership: Building trust and understanding client vision through social media interaction
Instant Credibility: Establishing professional authority for a brand-new podcast in a competitive market
Podcast Platform Requirements: Creating artwork that worked across diverse podcast platforms with varying specifications
Audience Alignment: Designing for entrepreneurs who value both bold action and professional credibility
Vision Translation: Taking an entrepreneur's concept and transforming it into a cohesive visual brand
Launch-Ready System: Developing a complete brand ecosystem that could launch immediately and grow with the business
Summary :
The successful brand creation resulted in a cohesive visual identity that authentically represents the podcast's empowering message, providing instant credibility for the new venture and helping attract the target audience of ambitious entrepreneurs ready to take their "next brave step."
More Projects
Logo + Brand Design
Next Brave Step
Scotia Bella partnered with an entrepreneur launching The Next Brave Step Podcast to create a complete brand identity from scratch for her new venture, helping establish instant credibility and attract thousands of listeners seeking actionable business and marketing guidance.
Year :
2022
Industry :
Podcast / Business Education
Client :
The Next Brave Step Podcast
Problem :
An entrepreneur launching her first podcast needed a complete brand identity that would:
Establish instant credibility in the competitive business podcast space
Reflect the podcast's mission of empowering entrepreneurs to "redefine success and chase bolder dreams"
Appeal to ambitious entrepreneurs and business owners seeking actionable advice
Work across multiple platforms (podcast platforms, social media, website, marketing materials)
Convey expertise and trustworthiness to attract high-quality guests and sponsors
Create a professional foundation for a brand-new venture
Starting from zero, she had no existing brand assets or visual identity—just a vision for helping entrepreneurs take bold action in their businesses.
Solution :
Scotia Bella developed a complete brand identity system that captured the podcast's empowering mission while establishing professional credibility:
Strategic Brand Identity: Created a visual identity that balanced boldness with professionalism, reflecting the "brave step" concept
Podcast-Optimized Logo: Designed scalable logo variations that remained legible at small sizes across all podcast platforms
Comprehensive Brand System: Developed color palette, typography, and visual elements that worked cohesively across all touchpoints
Marketing Collateral: Created templates and materials for social media, website headers, and promotional use
Platform-Specific Artwork: Optimized designs for various podcast platforms, ensuring consistent brand presence
Challenge :
The primary challenge was creating a brand from scratch that would immediately establish credibility and resonate with ambitious entrepreneurs—all based on an initial Instagram connection for a completely new venture.
Key challenges included:
Building from Zero: Creating a complete brand identity with no existing assets or established brand history
Instagram Discovery to Professional Partnership: Building trust and understanding client vision through social media interaction
Instant Credibility: Establishing professional authority for a brand-new podcast in a competitive market
Podcast Platform Requirements: Creating artwork that worked across diverse podcast platforms with varying specifications
Audience Alignment: Designing for entrepreneurs who value both bold action and professional credibility
Vision Translation: Taking an entrepreneur's concept and transforming it into a cohesive visual brand
Launch-Ready System: Developing a complete brand ecosystem that could launch immediately and grow with the business
Summary :
The successful brand creation resulted in a cohesive visual identity that authentically represents the podcast's empowering message, providing instant credibility for the new venture and helping attract the target audience of ambitious entrepreneurs ready to take their "next brave step."
More Projects
Logo + Brand Design
Next Brave Step
Scotia Bella partnered with an entrepreneur launching The Next Brave Step Podcast to create a complete brand identity from scratch for her new venture, helping establish instant credibility and attract thousands of listeners seeking actionable business and marketing guidance.
Year :
2022
Industry :
Podcast / Business Education
Client :
The Next Brave Step Podcast
Problem :
An entrepreneur launching her first podcast needed a complete brand identity that would:
Establish instant credibility in the competitive business podcast space
Reflect the podcast's mission of empowering entrepreneurs to "redefine success and chase bolder dreams"
Appeal to ambitious entrepreneurs and business owners seeking actionable advice
Work across multiple platforms (podcast platforms, social media, website, marketing materials)
Convey expertise and trustworthiness to attract high-quality guests and sponsors
Create a professional foundation for a brand-new venture
Starting from zero, she had no existing brand assets or visual identity—just a vision for helping entrepreneurs take bold action in their businesses.
Solution :
Scotia Bella developed a complete brand identity system that captured the podcast's empowering mission while establishing professional credibility:
Strategic Brand Identity: Created a visual identity that balanced boldness with professionalism, reflecting the "brave step" concept
Podcast-Optimized Logo: Designed scalable logo variations that remained legible at small sizes across all podcast platforms
Comprehensive Brand System: Developed color palette, typography, and visual elements that worked cohesively across all touchpoints
Marketing Collateral: Created templates and materials for social media, website headers, and promotional use
Platform-Specific Artwork: Optimized designs for various podcast platforms, ensuring consistent brand presence
Challenge :
The primary challenge was creating a brand from scratch that would immediately establish credibility and resonate with ambitious entrepreneurs—all based on an initial Instagram connection for a completely new venture.
Key challenges included:
Building from Zero: Creating a complete brand identity with no existing assets or established brand history
Instagram Discovery to Professional Partnership: Building trust and understanding client vision through social media interaction
Instant Credibility: Establishing professional authority for a brand-new podcast in a competitive market
Podcast Platform Requirements: Creating artwork that worked across diverse podcast platforms with varying specifications
Audience Alignment: Designing for entrepreneurs who value both bold action and professional credibility
Vision Translation: Taking an entrepreneur's concept and transforming it into a cohesive visual brand
Launch-Ready System: Developing a complete brand ecosystem that could launch immediately and grow with the business
Summary :
The successful brand creation resulted in a cohesive visual identity that authentically represents the podcast's empowering message, providing instant credibility for the new venture and helping attract the target audience of ambitious entrepreneurs ready to take their "next brave step."