Graphic Design
NOVA FLEX MARKETING
End-to-end brand management, technical documentation, and multimedia content creation for Nova Flex LED, a national leader in custom LED lighting solutions. This project encompassed managing technical spec sheet libraries, shooting product and company photography, producing educational video series, driving social media strategy, and creating both internal and external marketing collateral.
Year :
2019 - 2020
Industry :
Lighting
Client :
Nova Flex LED
Problem :
Nova Flex needed a cohesive, professional way to present complex, highly technical LED products to distributors, installers, and buyers. The existing technical assets needed to be clear and accurate, while their digital presence, social channels, and video content required a unified voice to elevate the brand above competitors in a technical B2B market.
Solution :
I developed a comprehensive content and asset management ecosystem. This involved creating and updating all product spec sheets for accuracy and legibility, producing shot-and-edited product photography, and writing, directing, and publishing a series of educational videos explaining various product lines. Additionally, I managed social media scheduling and community outreach, wrote blog posts, updated website assets, and designed internal branding materials—such as company values posters—to strengthen brand culture from the inside out.
Summary :
A complete multimedia partnership that modernized Nova Flex’s brand touchpoints across print, web, video, and technical collateral—streamlining sales assets for distributors while driving engagement across social and digital platforms.
More Projects
Graphic Design
NOVA FLEX MARKETING
End-to-end brand management, technical documentation, and multimedia content creation for Nova Flex LED, a national leader in custom LED lighting solutions. This project encompassed managing technical spec sheet libraries, shooting product and company photography, producing educational video series, driving social media strategy, and creating both internal and external marketing collateral.
Year :
2019 - 2020
Industry :
Lighting
Client :
Nova Flex LED
Problem :
Nova Flex needed a cohesive, professional way to present complex, highly technical LED products to distributors, installers, and buyers. The existing technical assets needed to be clear and accurate, while their digital presence, social channels, and video content required a unified voice to elevate the brand above competitors in a technical B2B market.
Solution :
I developed a comprehensive content and asset management ecosystem. This involved creating and updating all product spec sheets for accuracy and legibility, producing shot-and-edited product photography, and writing, directing, and publishing a series of educational videos explaining various product lines. Additionally, I managed social media scheduling and community outreach, wrote blog posts, updated website assets, and designed internal branding materials—such as company values posters—to strengthen brand culture from the inside out.
Summary :
A complete multimedia partnership that modernized Nova Flex’s brand touchpoints across print, web, video, and technical collateral—streamlining sales assets for distributors while driving engagement across social and digital platforms.
More Projects
Graphic Design
NOVA FLEX MARKETING
End-to-end brand management, technical documentation, and multimedia content creation for Nova Flex LED, a national leader in custom LED lighting solutions. This project encompassed managing technical spec sheet libraries, shooting product and company photography, producing educational video series, driving social media strategy, and creating both internal and external marketing collateral.
Year :
2019 - 2020
Industry :
Lighting
Client :
Nova Flex LED
Problem :
Nova Flex needed a cohesive, professional way to present complex, highly technical LED products to distributors, installers, and buyers. The existing technical assets needed to be clear and accurate, while their digital presence, social channels, and video content required a unified voice to elevate the brand above competitors in a technical B2B market.
Solution :
I developed a comprehensive content and asset management ecosystem. This involved creating and updating all product spec sheets for accuracy and legibility, producing shot-and-edited product photography, and writing, directing, and publishing a series of educational videos explaining various product lines. Additionally, I managed social media scheduling and community outreach, wrote blog posts, updated website assets, and designed internal branding materials—such as company values posters—to strengthen brand culture from the inside out.
Summary :
A complete multimedia partnership that modernized Nova Flex’s brand touchpoints across print, web, video, and technical collateral—streamlining sales assets for distributors while driving engagement across social and digital platforms.