As the first locally owned semi-professional soccer club in Saint Cloud, Granite City FC deserves a brand that grabs your attention to raise awareness and foster an appreciation for soccer. This club is expanding the range of opportunities available to young people in our community and I had so much fun with this passion project.
The revamped visual identity of Granite City FC embraces the moniker “Busy, Gritty Granite City,” which epitomizes the team’s rugged playing style. The new typography exudes simplicity and strength, appealing to both, fans and players alike.
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